Eliminate negative keywords

Here's a secret that you need to keep in mind for your keyword research. Did you know that you can use negative qualifiers with Wordtracker?

For example you can REMOVE certain terms from showing up in your list altogether by placing a (-)hyphen or minus sign in front of the word you want to eliminate.

EXAMPLE: You are researching a keyword like "diamond." In the box you could put the following:

-----------------------------
diamond
- Neil Diamond
-----------------------------

This would eliminate any instance of Neil Diamond from showing up in your diamond related phrases.

Is keyword in domain

You don't have to use your keyword phrase in your domain name. That may be a revelation to some folks, but the keyword phrase in your domain name is just one "piece of the SEO pie," and an insignificant  piece at that. There are over 100 pieces of the pie that go into what  makes up the ranking of a page. Adobe is #1 out of 3 billion results  for the keyword phrase "click here."

Why? Because of off-page factors,  not because "click here" is in their domain name. 

Do not capitalize letter

Don't capitalize the first letter of every word in the title or description, unless they're proper nouns. The title and description should be very easy to read and just roll off your tongue. 

Convert your visitors to buyers

When you are thinking about what type of content to write for new promotional strategies, always remember that the traffic is not the whole solution.

You must also convert your visitors to buyers. Always watch for ways to work with "emotional content" since most people make their "buying decisions" when they are in an emotional state.

Your promotions need to make the visitor FEEL good. Consider at times where the use of humor might be incorporated or perhaps the warm fuzzy feelings produced by the tone of your writing. This is a secret that traditional advertisers have been using for years successfully.

20,000 busiest keywords

Did you know that for a very reasonable price, you can purchase the top 20,000 busiest keywords from Wordtracker all within a single report? Great value: http://www.wordtracker.com/reports.html

Of course do not forget what only relevant keywords will get you monetizable traffic

Seasonal SEO

Prepare some new optimization strategies with a seasonal approach, but prepare them well ahead of time so that you can be ranked and visible BEFORE the season arrives.

Allow for a 3 month window. For example July would be a great time to begin creating some new pages for Halloween. October would be a great time to begin building for Christmas promotions.

Leave plenty of time for the search engines to index your pages so you will already be found as the season approaches.

Monetizing busy websites

Here's a tip for very busy Web sites that have a lot of traffic.

Have you thought about how you might monetize more of the links on your Web site by offering your visitors even more solutions to their problems.

Are there complimentary services related to your industry that you could benefit from by starting affiliate relationships with? Check out http://www.cj.com to see if there might be some service
you could send your overflow of traffic to in exchange for a commission.

Your next SEO tip will arrive tomorrow.

Is your website earning money for you?

Now is the time (more than ever before,) that your Web site should be earning you a profit. That may sound like an obvious suggestion, but only you can be the one to truly say whether or not your online business is working as well as you'd like it to be working.

A good question to ask yourself once in a while is IF your Web site is humming along making you the profit that you want. Or do you feels like you've lost some ground in search engine visibility?

Many people, their Web site just feels like an just another expense. 

If you do think of your Web site as merely an expense, then keep reading this blog and be sure to try in practice every tip we are sharing with you

SEO on mass media

Remember that optimization principles also apply to your press releases or media releases. Next time you put out a press release,
use Wordtracker to see if you can build in a couple very busy high performance phrases related to real world news.

These can sometimes be spotted in Wordtracker's Top 1000 (Short Term Report.) These are busy phrases being used within the last 24 hours. The longer term phrases are within the last 90 days.

There is a wealth of gold in these numbers so have a look for yourself.

Keyword highlighting

One quick and easy way to see how you are using your keyword phrase "visually" at a glance, is to enter your main keyword phrase into Google's tool bar and turn on the "highlighter" option.

This highlights every instance of your phrase as it is being used on the page. You can glance at it briefly and visually spot where ever you may be over-using any keyword.

If you are over doing it...be sure to consider swapping out some synonyms. Your next SEO tip will arrive in a flash.