Remember that optimization principles also apply to your press releases or media releases. Next time you put out a press release,
use Wordtracker to see if you can build in a couple very busy high performance phrases related to real world news.
These can sometimes be spotted in Wordtracker's Top 1000 (Short Term Report.) These are busy phrases being used within the last 24 hours. The longer term phrases are within the last 90 days.
There is a wealth of gold in these numbers so have a look for yourself.
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